Mark – my words

What went wrong?

To Katie Ghose and all at the Yes campaign:

What your erstwhile supporters would now like to know is this: how come the Yes campaign screwed up so badly? Did you have the wrong headline messages? (I know that where I live, the “make your mp work harder” line generated massive pushback!) Were you too slow to recognize and challenge the lies that the No campaign produced? Why did you fail to invest in explaining the mechanics and the advantages of AV?

The referendum was a sitting duck for Yes. All the positive arguments were on the Yes side. The No side failed to produce any positive arguments for FPTP. Yet the vote was overwhelmingly lost.

Please use whatever funds remain to commssion a survey from YouGov, or Ipsos Mori, or whoever, to determine why people were persuaded to cast their votes against reform.

You owe it to your supporters. You owe it to the millions who voted Yes. Please.


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